Create a Landing Page That Performs Great

What is a landing page?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing pages are standalone websites.

Landing pages vs. front pages

A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there’s less distraction—fewer equally appealing options to prompt your users into leaving your landing page.

Best practices for creating a landing page

What makes an easy-to-use landing page? Overall it’s clear, concise, and doesn’t give users any options except for the main CTA.In terms of copy, your landing page should have one clear message. The header of your page should promote the desired action you want visitors to take. And additionally it should explain the benefits of performing this action.